Moving someone from a passionate and emotionally connected consumer
to a brand advocate is the mark of both a great product and a well-executed
marketing strategy. However, that's easier said than done. What's
required is the realization that your customers own your brand and
demand influence over it if they're going to advocate it.
TangledMESH helps its clients define online and offline customer
engagement programs with this very goal in mind; building advocacy
through brand democratization and social marketing.