Moving someone from a passionate and emotionally connected consumer to a brand advocate is the mark of both a great product and a well-executed marketing strategy. However, that's easier said than done. What's required is the realization that your customers own your brand and demand influence over it if they're going to advocate it.

TangledMESH helps its clients define online and offline customer engagement programs with this very goal in mind; building advocacy through brand democratization and social marketing.